Samsung goes all-in with the foldable smartphones — and the numbers seem to back you up. Roh Tae-moon, No. 1 in the mobile division of the Korean giant, had only revealed his company’s ambitions for a few days: by 2025, the director explained, more than 50% of the turnover of Samsung it will come from foldable smartphones.
It’s an important clue for Samsung’s next steps: To achieve this goal, the company’s offering cannot be limited to just two products. Samsung will have to strengthen its range by integrating new foldable smartphones that can reach a more heterogeneous customer base. It goes without saying how important it will be to also occupy the entry-level and mid-range. In other words: more accessible and affordable foldable smartphones.
Anyway, I Galaxy Z Fold And Z Flip they are doing great already. Roh Tae-moon also added that foldable smartphones are now Samsung’s main asset in the crucial war for stealing users from competing brands.
It’s not just about winning the hearts of undecided users, those who jump from one brand to another year after year, but rather stealing their most loyal customers from brands like Apple and Xiaomi. Foldable smartphones in this are said to be “three times” more effective than any other device in the Samsung catalog.
In particular, the real ace-catch-all would be the Galaxy Z Flip, with its iconic clamshell form factor. On the contrary, the Galaxy Z Fold has helped Samsung maintain the loyalty of its regular customers.
Source: Lega Nerd
