Dispute Filed: App Store Advertising Policies Cause Casino Ads to Flood Apple’s App Store

Advertising has made a hole in most of the lives of all people. Wherever we look, we are likely to find advertisements, and advertisements can be anything and, what’s more, they can be anywhere. It was pushed to the point where even the Apple App Store started finding this content..

This shouldn’t be a problem at all, but as always things are more complicated than they should be. What has been noticed in recent weeks, and above all in recent hours, is that one type of ad has the most presence in the Apple App Store: Content for casinos and bookmakers moves freely in the App Store.

Now visiting the App Store on any iPhone means having to see ads that, unfortunately, encourage you to gamble. Perhaps the first thing that comes to mind about this topic is that they are simply ignored and that’s it. But this is not so simple and is associated with the widespread use of iPhones by minors.

Whereas, minors should not be exposed to this type of advertising and that, in fact, there are sufficient controls to show this type of advertising in traditional media at a time when a minor can be found behind the screen; the fact that the App Store shows them is a problem.

Casinos and bookmakers are flooding the Apple App Store with ads

The controversy about bookmaker ads in the Apple App Store has escalated with several tweets showing this type of ad when searching for apps in the Apple App Store. And the thing is, no matter what kind of content you’re looking for, ads are there.

They are at the bottom of the list of gambling addiction treatment apps! pic.twitter.com/q7Pank1gXL

— ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ John (@hot_doggin_jon) October 26, 2022

Actually, the most striking case is an application designed to help people recover from gambling addiction, it has ads for bookmakers just below download options for this application. But that’s not all, because These ads have even been found next to apps for kids..

Fortunately, this ad does not appear in the App Store in Spain at the moment.. Apple has just started showing them in the US, Australia and the Netherlands. Clearly, this is not the path to take and users are waiting for Apple’s fix, but we’ll have to wait to see if it arrives.