Tesla invests in advertising for the first time in its history

It’s almost impossible that you’ll ever see a Tesla ad since Elon Musk hasn’t invested in traditional advertising to promote his cars since the company’s inception. That was what characterized the company in many ways; Word of mouth has always been the only way to promote. However, this may change in the coming weeks. The tycoon recently assured that Tesla will invest in advertising after apparently realizing the importance of advertising after spending time on Twitter.

“Let’s try some advertising and see what happens,” said Elon Musk. at a recent meeting with investors. Executive branch, we repeat, always reluctant to invest in advertising to promote their vehicles or some of their features and functions. came to confirmeven that Tesla is using the money “to make a superior product.”

Also the CEO of Twitter and SpaceX, yes, he never said never. In response to the tweet, someone assured Musk that “the time will come” when they will have to invest in advertising. The executive director replied that “maybe in the end”, but this these ads will show “information and entertainment, not deception”.

Why does Elon Musk now want to invest in Tesla ads?

Elon Musk, however seems to have changed his mind after acquiring Twitter, a company whose main source of income is advertising. The mogul shared a few words about this during a meeting with Tesla investors, stating that “it’s ironic that Twitter is heavily dependent on advertising.” “Here I am, I have never used ads before and now I have a company that relies heavily on ads. So I think I should say advertising is great and everyone should be doing it.”

The Tesla CEO also claims that there are many users who do not know the stellar performance of their cars. They share them through their social media posts, but they only seem to reach the company’s followers.

Thus, the ads are supposed to show those features that are not well known and that can convince those who are thinking about buying an electric car. Investing in advertising is, of course, a way to deal with increasingly fierce competition.