Competition between streaming services has changed a lot in a short time. Following the rapid growth of some platforms predicting their future success, numbers were talked about and The decline in subscribers has forced them to think of strategies to retain them. These include better plans, quality and, of course, a diverse and constantly updated catalogue.. After fixing the first two, Disney+ will focus on the third of these features, as announced a few months ago.

According to Disney CEO Bob Iger, Disney+ will merge with Hulu into a single app, offering a broader catalog as a result. Currently, Disney a combo package that includes Disney+ and Hulu, but subscribers must download two separate apps.

Disney+ and Hulu will be a single app

During the fourth quarter earnings call, Iger confirmed: Disney is on track to roll out a beta version of the combo app in the United States starting in DecemberIt will be followed by an official launch in spring 2024.

We expect Hulu and Disney Plus to deliver higher engagement, better advertising opportunities, lower customer churn, and reduced customer acquisition costs.

The new app will initially be available to subscribers to the Disney+ and Hulu package, and these customers will be able to access all their content from a single app. The price of the application has not been announcedHowever The advertising cost of the current Hulu and Disney+ package is 9.99 euros per monthduring The ad-free version costs 19.99 euros per month.

As part of the agreement, Disney announced earlier this month that it would pay Comcast more than $8 billion to acquire Hulu shares. From Comcast, with this. Disney will be the sole owner of Hulu, allowing for the unified app.

Disney+ changes include rate increases

Disney looks for new ways to increase numbers

As of November 1st of this year, Disney+ has increased its tariffs in Spain, UK, France, Germany, Switzerland, Italy, Spain, Norway, Sweden and Denmark and remains as follows:

Standard Plan (with ads): 5.99 euros per month. Standard Plan (no ads): 8.99 euros per month.Bonus Plan: 11.99 euros per month.

However, this will not be the only increase. The company announced that it will increase the price of its other plans throughout December.

In the midst of his final statements, Iger also mentioned that passwords shared on the platform are expected to expire.. Although it is not yet clear when this will happen, Iger noted: Its “planned launch” will not have a “significant impact” on the streaming business until 2025.