Apple aims to unify its sports content streaming strategy on Apple TV+. The service is almost imminent after acquiring the rights to Major Soccer League and gaining significantly more subscriptions than expected A deal with FIFA for global television rights to a World Cup-style tournament to be played in the United States in 2025.

It is thought that the negotiations ended in Apple’s favor in all respects. In addition to being the most likely candidate, Could pay a quarter of the $4 billion targetwas initially considered.

Apple TV+ may stream the 2025 FIFA Club World Cup

The tournament Apple wants to broadcast is defined as follows: “It’s a month-long World Cup-style competition selecting the best teams to play in the United States for the first time next summer.” The first tournament was originally planned to be held in China in 2021 but was postponed due to the epidemic.

This will be the first time FIFA has agreed to a single global contract, according to a new report from The New York Times.

It is unclear whether the deal with Apple will include any free streaming rights, meaning the entire event could only be available to Apple TV+ subscribers, a factor that senior FIFA executives have also expressed concerns about.

The approval of this deal would represent Apple’s second foray into the football business. Now, the platform the MLS Season Pass subscription for $14.99 per month or $99 per season.

In parallel, the company also attaches importance to other disciplines. More than a year later, Apple is still competing to acquire at least some of the NBA broadcasting rights starting with the 2025-2026 season. Although the NBA aims for deals lasting 10 years or longer.

According to The Athletic:

The NBA will potentially float the idea of ​​partnering with ESPN, Amazon, Apple, Google/YouTube TV (perhaps more than one) to bring local games directly to consumers. However, according to executives briefed on the plans, one of the prominent models being considered will not offer exclusive rights to these sales points.

Although Apple’s interest in sports began a long time ago, the fact that the deal with the Major Soccer League was so profitable for the apple company is undoubtedly a great incentive to up the ante and take out the wallet to close these deals.