Brad Pitt’s ‘F1: The Film’ approached the $ 600 million world collection and exceeded all expectations at the box office. This cinematographic success, financed and produced by Apple, followed an unusual path for a flow title because Apple can be purchased or rented in digital stores before arriving in the TV+platform. There is no approved date.

After an exit that exceeds any expectations, “F1” can already be purchased or rented on demand on demand on digital platforms such as Amazon Prime video and Apple TV+. Launch follows the standard industry price model known as “Premium Video Window” (PVOD), $ 20 for rent and $ 25 to buy. This movement allows Apple to maximize its income before it becomes a free title for Apple TV+subscribers.

‘F1: Movie’

‘F1: The Film’ Gold Mine for Apple TV+

The digital launch of the film, 2.39: 1 has an enormous ratio, also contains extra iTunesA 45 -minute additional content that fans a look at the back of the cameras. Although the film is an Apple production, the flow premiere has no official history.

According to the experience with other productions, Apple usually protects a Pvod exclusivity window one to two months ago before making your films on the platform, so “F1” is expected to come to Apple TV+ in October or November.

Apple TV+ reached the first big box office records.

Apple uses this distribution strategy at various stages to maximize income. On the one hand, respect the exclusivity window requested by cinemas. On the other hand, Warner Bros. While being associated with and selling the film in digital format, he tries to recover the investment of his high budget.To reach the Apple TV+, which has reached the balance point of the title.

In short, Apple depends on a hybrid approach, which provides benefits to both Apple and the audience, with multiple options to enjoy the film. “F1” is a clear example of how an flow film can break traditional obstacles, Success and profitability do not contradict the innovation in content distribution.

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