Avito, together with the online clothing store Hooli, has launched its own collection of clothing and accessories. This is the first merchandising release in the service’s history. A representative of the service announced the launch of RB.RU.
The main items in the capsule are hoodies, raincoats, and bombers. The first sales began on December 12 in the Hooli store on Avito. The joint collection was called “Pioneers”.
Avito has invested its own funds in the development and production of clothing, and the seller reportedly receives the entire proceeds from the sale. The platform also independently ran an advertising campaign and recruited employees as models in the project.
Hooli, Avito notes, “is the first in the world to launch a custom cotton suit designer.” Due to the launch of branded merchandising for Avito, the brand is expected to increase its awareness and profit from sales.
Author:
anastasia mariana
Source: RB
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