Apple was recently hired Ricky Straussa former Disney executive will play a pivotal role on the platform AppleTV+. He will now be Apple’s chief marketing officer, according to The Hollywood Reporter.

The hiring of Ricky Strauss is due to the departure of the previous head of marketing. Chris Van Amburgin September 2022.

A true veteran of the movie industry, with more than enough experience at a top company like Disney.

Ricky Strauss, welcome to Apple TV+

Now Ricky Strauss will lead the team. marketing campaigns, creative advertising, press and other promotions related to Apple TV+.

worked for 9 years at DisneyHe recently served as the head of content and marketing at the Disney+ platform, and meanwhile, he launched a new subscription plan with ads at very controversial prices.

Ricky Strauss left Disney in 2021 with a chain send-off for many executives from the company’s streaming service. He collaborated on very ambitious projects. Walt Disney studios with ad campaigns “Star Wars: The Awakening of the Force”, “Rogue One: A Star Wars Story”, “Marvel: The Avengers” or “Captain America: Civil War”

Ricky Strauss worked for Disney for 9 years

We can say that Ricky Strauss has it. A pivotal role in Disney+’s huge success As a streaming audiovisual content platform, we hope it will now do the same in Apple TV+ offices.

Apple’s streaming platform also did another very interesting type of marketing move during the last few months. It recently acquired the rights to stream the matches of the United States soccer league, and may do the same with other European leagues soon.

In addition, Apple TV+ recently premiered big hits like Will Smith’s “Towards Freedom” and Real Madrid CF President Florentino Pérez’s controversial documentary on the Super League.