While Netflix has garnered attention for now, it’s the first major streaming video platform to indicate that it’s considering launching a subscription with ads. Disney+. And as it turns out, everything indicates that this will happen this year, thus giving its potential subscribers an additional option.
Why do companies operating in this market segment business model is reaching a ceiling, as it suggests. And as a result, they have to think of new possibilities to increase the number of subscribers, which is one of the ways to earn a stable and stable income. And it seems that one of the big bets is, subscriptions paid but what cheaper in exchange for seeing ads.
The truth is, it’s nothing new, but until now the big ones among VOD services have not stepped so clearly (except for Movistar+ in Spain, which for a long time shows ads before accessing content, be it a movie or a sporting event). The truth is, nothing is invented, but a way to reach users who don’t want to spend a lot on accessing content in the cloud and don’t have a viable option for them until now.
When will the new Disney+ subscription arrive?
Well, if the source of the information is considered good, end of the same year 2022 When it will launch in all regions where the platform is available, including Spain: Thus, the times will be equal to what would be expected from Netflix, so it seems pretty obvious that both companies are marked very closely. For now, nothing is known about the rest of the gamers and we’ll see what HBO, Prime Video and Apple decide (the latter is going on its own, so there’s a good chance they won’t follow the same steps in the short term).
It should be noted that Netflix also aims to reduce the use of passwords shared by users who have an account on the platform. idea enter a small monthly payment so it’s possible to do it… Another option to increase revenue, but the complexity of setting up an adequate operation may mean that this service is left alone here – for the time being, others have not stated anything about the idea and it’s important anyway -.
Could it be a boomerang effect?
Well the truth is there is this risk. Therefore, some users may decide to sign up for new subscription with ads, but others who already have an account may decide to do the same and leave the most expensive and ad-free one. Therefore, the profit may not be very large and therefore the only goal to be achieved is to increase market share, not profits.
The thing is, everything points to that by the end of this year we will leave doubt because both Disney+ and Netflix are determined to take this step… We’ll see if there’s water in the pool.
Source: Cincodias Elpais
