Apple TV+ has a shadow of light in its history|, because he’s had many good months and some not so good. For example, it was the first streaming service to win an Oscar for the movie CODA, but other movies have certainly been disappointing, but that will likely change in the near future.

Because of this reason, Apple will strive to be the highest quality streaming service, meaning that very soon Apple will spend a billion dollars a fiscal year on original movies for TV+. Will that be enough?

Apple will spend a lot of money on new movies

Apple’s series has been of good quality as many of them earned Golden Globe nominations, but when it comes to movies, the story has been different since then. Significant investment coming soon for this part of Apple TV+.

Bloomberg’s website Apple announced that its new plan is to significantly expand its Apple TV+ division.. The company needs to focus on the blockbuster games hitting theaters first, but the streaming scoops are on Apple TV+. It is estimated that this will cost one billion dollars a year.

Apple will spend a lot of money promoting its international films in theaters

So far, Apple Original Movie releases have mostly received small enough theatrical releases to qualify for the award. However, Apple aims to release movies that have a big impact in cinema before they reach Apple TV+.

Bloomberg talks about it Apple’s plan is to release its original movies in thousands of theaters, one month before the release date on Apple TV +. According to sources, this will help build anticipation among users and some profit will be made while promoting the service.

Because Apple doesn’t have in-house expertise, it wants to partner with established film studios rather than distribute films internationally in-house. It has not yet finalized deals such as the size of the marketing budgets and distribution commission for the respective studio.

There are a few movies that could fall under this plan. For example, ‘Killers of the Flower Moon’ to hit theaters with Paramount’s helpDirected by Martin Scorsese and starring Leonardo DiCaprio. Also new Brad Pitt and George Clooney (untitled) movies are in the making.

In addition to Killers, Apple expects several large-screened movies to be released this year. Other possible candidates include the spy thriller ‘Argylle’ and ‘Napoleon’ directed by Ridley Scott.

With this annual investment, Apple will follow a strategy very similar to Amazon’sProfits can be made from both markets when promoting a home streaming service.