Apple users are not used to the fact that the company’s new products do not come with accessories in the box. From the launch of the iPhone 12 to the AirPods 4 introduced yesterday, history repeats itself. This time The fourth-generation AirPods will be sold without a USB-C cable in the box. Apple’s reason is the same and there is no chance of that changing.

The company justifies this measure by citing its commitment to sustainability, just as it did when it removed the iPhone’s power adapter. The idea is that many users already have USB-C cables in their homes, thanks to the widespread adoption of this standard in other devices.

There’s a reason why AirPods 4 don’t glow

But many users continue to respond to Apple’s reasons even in court.

While it’s true that many users already have a USB-C cable on hand, others, especially those who still use an iPhone with a Lightning connector, may have to purchase an additional cable. It means an extra expense for consumers and can generate greater amounts of e-waste.

Apple’s decision to remove the USB-C cable from the AirPods 4 is a clear example of the company’s strategy to reduce costs and promote sustainability For a carbon-neutral future. But this measure also reveals a certain disconnect with the needs of consumers who may be harmed by this decision.

At yesterday’s event, where the iPhone 16 and iPhone 16 Pro Max and the Apple Watch Series 10 were also introduced, Apple has dedicated a significant portion to the AirPods lineup and significant improvementsA new design, improved sound, and features like active noise cancellation. But, I didn’t mention this feature explicitly.

If you check the official AirPods comparison website, you may see a note that the USB-C charging cable for the AirPods 4 is sold separately. This means that, unlike other AirPods models such as the AirPods Max, the new AirPods 4 do not include this accessory in their packaging.

With this new version, Apple has updated the AirPods 4 charging case with a USB-C port, just like the company did with the AirPods Pro 2 last year. Older AirPods cases have a Lightning port for charging.

Apple has introduced its AirPods 4 in two pretty striking price options. The cheapest version, the AirPods 4, is sold for 149 euros in its base case. On his behalf, The AirPods 4 with noise cancellation feature costs 199 euros. Quite reasonable prices, below the AirPods Pro 2, which currently cost around 250 euros on some trading platforms. But in all this the price of the cable must also be included.

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