According to the latest information obtained from the counterpoint research and reports about market behavior, Apple Watch and AirPods dominates the current global market in smart and intraaaurral watches categories TWS (real wireless stereo). Recently, Apple and Mac have grown greatly in the first quarter of the year. The good news line is followed at least in the preferences of its products. Let’s see which information is provided specially.

Apple Watch continues to be one of the most popular watches in the world, a fact has changed with the market share

Cupertino and Apple Watch is the best possible relationship and protected until recently. Although the market share fell this time, it has always positioned itself at the highest percentages without having the relevant changes.. Although it remains on top, The current fee specified by the market analysis company is 20% Under Huawei, the closest competitor with 16 %.

Global Smart Watches Posts Q1 2024 vs Q1 2025. Graphics: Contracted Research

Partly Apple protects good numbers with Apple Watch because the iPhone can reinforce the iOS user base every year. . Year -on this occasion, the annual decline is serious, thinking that it has fallen after six quarters.. Huawei can change within the following year or two, as the Indian market, a market that has grown in the local market and is a well -known market in the local market, manages to reinforce the iPhone in a non -open area.

Together, the smart watch market is experiencing a decrease in the global market, but it is due to Apple Watch by Apple’s “volume reduction”. Surprise your growth In the first quarter of 2025, only 2024 compared to the same period, Latin American Market, Middle East and Africa.

Global smart watches according to the region Q1 2024 vs Q1 2025. Graphics: Contracted Research

Apple protects good numbers in the headphone market thanks to AirPods

Competition in this sector is positive for apples in every way. Xiaomi follows it with a market share of 8% because they are not only leaders, but Since no brand exceeds 10%, none of them can get closer.. Apple, despite the decrease of 0.4%, a 21% market share. Although Samsung grows wisely at 9% and 18%, it reaches 5% and JBL 4%. Xiaomi was the most growing person with 22%.

In this situation, The headphone market is changing more as demand moves in product replacement problems.. These are the most common accessories that exist for user days. Low -end models are often models that move the market, although their performances are irregular over time.

Global market share TWS Q1 2024 vs Q1 2025. Graphics: Contracted Research

AirPODS may continue to increase market shares, but depends on the launch of the Next AirPods Pro 3There is nothing certain that they will not be released and released this year. Their high price makes it a difficult and difficult product in terms of growth. Shipment volume. However, according to the analysis company, a encouraging estimation is expected in 2027 that the new standard generations and active noise cancellation (AirPods 5) is expected.

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