Samsung became the market leader, selling 12.1 million devices and taking 37% of the market share. The iPhone 15 series also performed well, making the iPhone 15 Pro Max and iPhone 15 Pro the best-selling models in Europe. Premium models represented by the Galaxy S24 series accounted for a record 32% of all shipments.
Xiaomi, Motorola and HONOR are among the five leading manufacturers in Europe. Canalys predicts that sustaining growth will require a focus on low- and mid-range offerings, especially given the upcoming EU green design directive.
Source: Ferra
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