Apple introduced the new Apple Watch Series 8, Apple Watch Ultra, and Apple Watch SE just a few weeks ago, and it looks like sales have increased like never before thanks to them. a study Counterpoint makes it more Half of the smartwatches sold in the third quarter of 2022 were Apple Watches. An impressive number.

Despite inflation and geopolitical crises, Sales in the global smartwatch market increased by 30% On an annual basis in the third quarter of 2022. And Apple was clearly the brand of choice for the majority of users.

Apple Watch is the best-selling smartwatch with more than 50% share

Apple Watch is unrivaled and accounts for more than half of sales

this Apple Watch always tends to lead the smartwatch market, but seldom are those that manage to accumulate more than half of the total sales. study Counterpoint It gives us a graph of the top 5 brands in the market and their percentage of sales in the last quarter:

1. Apple: 50.6% of sales.
2. Samsung: 22.3% of sales.
3. Amazfit: 7.1% of sales.
4. Huawei: 6.4% of sales.
5. Garmin: 4.5% of sales.

Apple monopolizes more than half of sales, Apple Watch Series 8 looks successful

Apple grew 48% with strong sales of its newly launched Apple Watch 8 series The new series, launched in early September, accounted for approximately 56% of total shipments. Apple accounted for about half of the smartwatches market in the third quarter of 2022. However, this was a slight decrease from the 54% share in the second quarter of 2022 due to lower sales in the key markets North America, North and Europe.

The study also highlights other brands such as: Samsung grows 62% after launch of new Galaxy Watch 5. In addition, India became the country with the highest number of watches sold for the first time in history, thanks to many local brands that emerged despite the more basic smartwatches.

While we find good alternatives to the Apple Watch on the market, the data shows: apple watch unbeatable. Whenever research comes out, the Apple Watch tops the table. And these data are expected to improve for the Christmas quarter.