HE apple watch It is one of the most popular and best selling watches in the world. Device with bitten apple logo, with a wide advantage It dominated sales in 2022. According to a Counterpoint report, the scenario was driven by strong sales of the Apple Watch Series 8, Ultra and SE 2022.

apple watch Accounted for 34.1% of all smartwatch sales in 2022 and 60% of the revenue of the entire market globally. However, it saw strong growth in the first three quarters of 2022, with fourth-quarter smartwatch sales falling 3% year-over-year.

Apple Watch moves away from rivals

Some of these results were represented by the unexpected split in the market. While sales of mid-priced smartwatches are falling, sales of high-priced smartwatches are increasing. Thus, sales of smartwatches with a cost of less than $100 increased by 34% compared to the previous year, and retail sales of more than $400 increased by 129% compared to the previous year. According to Counterpoint research analyst Woojin Son:

Apple has strongly driven the average selling price (ASP) increase in the global smartwatch market in 2022, especially in the $400+ price band. There are two main reasons for this increase: a diversified line of Apple smartwatches and an increase in the exchange rate.

Apple dominates the smartwatch market in 2022

Likewise, Son talked about the launch of the first premium model, the Apple Watch Ultra, at an introductory price of over $799 in the United States, but at a different price in other markets due to the exchange rate.

Counterpoint estimates that strong sales mean: Apple shipments increased by 17% in 2022 compared to 2021. Annual shipments increased by 50 million for the first time, with approximately 60% of the revenue from the global smartwatch market.

on his behalf Samsung’s 2022 shipments are up nearly 12% year-over-yearand the company captured about 10% of the market. However, although sales of the newly launched Galaxy Watch 5 series were positive this year, revenue rose only 0.5% due to a slight decrease in ASP from last year.

The following list was included Huawei and indian brands Noise and Fire ExtinguisherIt showed excellent growth in 2022, supporting the rapid growth of its domestic markets.