Tech companies around the world are implementing new strategies for consumers, demonstrating the versatility of their segments. That’s why Motorola announced the launch of the new Razr family in a conversation with Portfolio yesterday. Sergio Buniac, the company’s global head, assured that they are working on an innovative strategy for consumers.
They expect the market to recover from global macroeconomic events in the second half of this year.
We had a positive year, we are growing in the premium segment, where we achieved our targets. We quadrupled sales in this segment and tripled our 5G category. Our products are well received by the markets, with many positive allies such as Pantone.
In the last quarter, we grew 17 points in premium to the market. While the market was down 10 points, we were seven points ahead. Tough markets, although a tough year with some declines in sales, Overall ours was very positive.
The inflation environment is complex in different countries.
Overall, we find that our sales, which represent how much our consumers are buying today, outnumber our sales, which represent how much we sell each month. This is due to the variable macroeconomic impact as chains carry less inventory.
This means that the market is slightly better than perceived. We think there will be a small decline of 3% to 5% in the first half of this year, but the markets should start to recover in the second half of the year.
Motolora has billed a total of US$7 billion in the year we just closed.
These are the advertising portals of the launch of new mobile phone series.
We hope to continue to grow in the premium segment and now we hope to continue to grow in this segment with foldable, comfortable devices.
Unlike the competition, We brought a different product family with Razr 40 Ultra and Razr 40.
We see that this is a factor that brings many new consumers to the brand. We are very happy with this success.
First, Latin America is a very important market for Motorola. We are the second largest manufacturer with a 21% market share.
Colombia is the second important market, along with Brazil, Mexico, Chile and Peru. We are always strong in these markets and we are making a lot of investments in Colombia and we are also growing in terms of participation.
Today we have the US reference value for the Razr 40 Ultra, which will be $999.9, and in the case of the Razr 40, the price has not been defined.
However, after our launch, we will announce the prices of mobile phones in every market we reach.
You’ve declared alliances with companies like Pantone and Bose… We’re trying to do what’s best for the consumer, what we know we’re doing well. Because we have partners who do it better, and after all, we’re not concerned with what’s best for us, but with what our consumers think and want.
The best example is Pantone, they know colors better than any company in the mobile phone world, so our relationship with this company is when our customer buys a Motorola phone, knows that it is a color that will exist for many years.
It’s a strategy that focuses entirely on consumers and what they want, and it’s what motivates us to do better for them.
Same thing happens to us with Bose, we want to give something beyond sound.
We do well what we do, but we seek these alliances wherever we do not.
Source: Exame
