Now the WhatsApp Business app has more than 200 million users. They will be able to create Facebook and Instagram ads that attract potential customers to WhatsApp, this No need to have a Facebook account, as Meta’s CEO, Mark Zuckerberg explains.
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Companies that carry out all their transactions via WhatsApp they will be able to create, buy and post a Facebook or Instagram ad directly in the WhatsApp Business app.. This not only saves time, but also simplifies the management of campaigns.
It should be noted that while businesses may not need a Facebook account, they will. have an e-mail address as well as a payment method to pay for advertising.
“When people click on an ad, a WhatsApp chat opens where they can ask questions, browse products, and make purchases. These ads are one of the most effective tools for encouraging potential customers.Send a message on WhatsApp,” Meta explained in a statement.
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Meta also announced that it is working on it, taking into account that this new functionality will allow you to search for leads and eventually find them. A new tool that makes it easier for companies to manage messages.
It will be an option that will allow you to send personalized messages such as appointment reminders, birthday greetings and even holiday news to your customers more quickly and efficiently.
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“Instead of manually sending the same message to multiple customers, With this new functionality, they will be able to send a personal message with the customer’s name and call-to-action buttons that can be adapted to specific customer lists.Schedule the date and time it will ship, and then determine what works, such as those with a specific tag like “VIP customers” or “new customers,” the company says.
JUAN DAVID CANO LOPERA
School of Multimedia Journalism EL TIEMPO
TECHNOSFER WRITING – ECONOMY
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Source: Exame
