Apple launched its new product iMac and MacBook Pro 2023, computers. He did this at another Apple Event, which he called ‘Scary Fast’, held less than two months after the launch of the iPhone 15.

(In context: Apple event ‘Frighteningly Fast’: power and efficiency are elements of the new launch).

Apple company, as the name of the event suggests, wanted to make a surprise. M3 chip: The next generation processor for your computers that you hope will increase performance and balance battery.

Since 2020, the technology giant has given up on Intel processors and incorporated processors from the Apple Silicon brand, with the promise of a different stage in the graphics of its equipment.

Apple Park, in California (United States), CEO Tim Cook highlighted the new processor: “It gives it incredible performance and battery life.”

This is the M3, which will not come alone but will come in three versions: standard, M3 Pro and M3 Max. According to the company, due to its three nanometers, it is ideal for the demanding tasks required by designers. playersanimators and other professionals using specialized applications.

(Continue reading: iPhone 15 is a reality, its prices will be: How much does it cost in Colombia?).

Compared to previous versions M1 and M2, M3 chip has 15% to 50% higher performance. “These are the best chips ever developed for laptops,” they said.

With improvements to its performance, display and more, Apple New version of MacBook Pro It’s “quickly terrifying”, making it a leader in the high-end PC market.

It will be available in two versions: 14 and 16 inches, both equipped with the M3 chip. Users will be able to choose the M3 Pro or M3 Max chip according to their needs.

The memory will be up to 128 GB and the storage will be up to 8 TB. Apple says its battery will have 22-hour capacity and it does not reduce performance whether it is power dependent or not. The color will be Space Black or space black in durable aluminum.

(Our advice: Why was Apple’s global launch of the iPhone 15 named after Colombia?).

The 14-inch MacBook Pro with M3 has a starting price of $1,599 (over 6,400,000 Colombian pesos). The 16-inch MacBook Pro will start at $2,499 (about 10,000,000 Colombian pesos).

Remember: in Colombia these values ​​can increase due to taxes and more.

The 24-inch desktop computer will be available for purchase with the M3 chip update. Likewise, it includes new features in its graphics and interface to adapt to demanding users.

Features include: up to 24GB of RAM, 2TB of storage, 4.5K retina display, and four times the performance of previous iMac models. It will be available in seven colours.

(Also: The story of the Colombian tech star who worried Apple).

Price starts at $1,299 in the United States (over 5,200,000 Colombian pesos)The value of which may increase due to taxes in our country. In the case of North American countries, it will be available for purchase starting from October 30.

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Source: Exame

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