Apple announces M3 chip with major advances in GPU and new colors in MacBook Pro

Apple chose Monday night (30) to announce its new custom processor series. The third generation of the company’s chips, the M3 series, has up to 92 billion transistors and is built on 3-nanometer lithography, promising major advances in CPU and GPU. Accompanying the new generation, the company also unveiled the new MacBook Pro.

The company did not make any statement about this issue in a somewhat gloomy tone due to the date and presented the main news immediately. There are three new chips in the new series: M3, M3 Pro and M3 Max.

Apple’s CEO Tim Cook underlined at the beginning of the presentation that the company’s new proprietary chips are reshaping the way Apple develops its computers.

The main features of the new processors are:

• M3: Up to 8 CPU cores and 10 GPU cores with up to 24 GB combined memory;

• M3 Pro: Up to 12 CPU cores and 18 GPU cores, up to 36 GB combined memory;

• M3 Maximum: Up to 16 CPU cores and 40 GPU cores, up to 128 GB combined memory.

The new MacBook Pro retained the same design as the previous model. However, Apple introduced the new Space Black color. The dark tone has another new feature: It reduces fingerprints, according to the company.

The new MacBook Pro comes in 14″ and 16″ sizes with a Liquid Retina XDR display. Apple promises up to 22 hours of battery life. For comparison purposes, Apple highlights that it’s up to 60% faster than the latest MacBook Pro with the M1 chip. According to the company, it’s up to 7.4 times faster in software like Final Cut Pro than a MacBook Pro with an Intel Core i7 processor, up to 3.7 times faster in Xcode, and up to 3.5 times better in Excel spreadsheets. same processor.

The company also claims that the new laptop is faster in image editing applications compared to the recent Core i7 and M1 Pro models. Prices of new devices in Brazil are as follows:

• 14″ MacBook Pro: Starting from R$ 18,499 (M3) or R$ 22,999 (M3 Pro)
• 16″ MacBook Pro: Starting from R$ 28,999 (M3 Pro) or R$ 38,999 (M3 Max)

If the consumer opts for the more powerful version of the computer with a 16-inch M3 Max chip (16 CPU cores and 40 GPU cores), 128 GB of combined memory and 8 TB SSD, he will have to pay R $ 75,999.

*This is a developing story and will be updated with new information.