The Rappi platform has announced that it is celebrating its 7th anniversary with over 3 million unique users, with a presence in major cities and more than 72 municipalities. In addition to the consolidation of seven business verticals.
“We are in the party! It has been 7 years that we have exported technology to 9 countries in the region. We are passionate about promoting businesses, so we will continue to work for the economic growth of our country.. We would like to celebrate this month hand in hand with our users with discounts on different verticals within the application.. We have consolidated our operation, reaching 72 municipalities in Colombia so far this year,” said Matías Laks, managing director of Rappi Colombia.
Aiming to be the best choice, the platform brings discounts starting from 40% on all verticals on this special date. In addition, Prime and RappiPay users will be able to enjoy special benefits.
According to Mateo Escobar Jaramillo, director of Colombia Rappi Prime, “As of today, we have activated a new section within the ecosystem, the “Prime Tab” dedicated to all the exclusive benefits and discounts for Prime users”. Those who are part of the membership will be able to enjoy a free subscription to HBOmax.Up to 50% off RappiTravel hotels and more surprises on platforms like YouTube, Cabify and Tinder, among others.
In contrast, Rappicard users have 3 months of free use of this subscription model and Rappi Cash will only be available to those who are part of this community.
This line of business is available throughout the country. According to Andrés Felipe Palacio, CPG director for Rappi Colombia, “we continue to work to consolidate our services in the country, 4 cities where we have had a great reception: Bogota, Medellin, Cali and Barranquilla”.
Rappi trips has become an ally of users to organize their vacation or business trip with multiple benefits and an affordable price. Thanks to the RappiCard, passengers can 5% cashback with no cashback limit. This holiday season, the vertical recorded more than 30,000 transactions, resulting in 188% growth. According to Guido Becher, president of Rappi Travel, “the most requested national destinations Cartagena (22%), Bogota (13%) and Medellin (6%)”.
Packaged Consumer Goods (CPG) includes businesses such as supermarkets, pharmacies, and specialty stores; It is a business unit born to “give time back” to Colombians. For Andrés Felipe Palacios, Rappi Colombia CPG director, “we are motivated by our users making the most of their time without having to leave their homes or offices. Colombians place more than 1.5 million orders every month, 24 hours a day”.
Regarding delivery times, the average 60 minutes for a grocery store, 32 minutes for a pharmacy order, and 8 minutes for Turbo.
This sector, which belongs to the GPGs, is also joining the party as it completes its first year of management within the framework of the anniversary. According to Diana Álvarez, leader of Turbo in Colombia, “the business unit has the largest investment in the company and is focused on consolidating its “ready-to-eat” product portfolio; I’m thinking of users who don’t have much time to have lunch or to eat.”
According to the figures from the category, this industry is growing exponentially every month, which is getting a lot of attention from Rappi users.
So far, it has been a pioneer in the region, not only innovating in the “quick trade” concept, but also maintaining a value proposition that defies delivery times.For football lovers, Turbo is already available for submissions for the World Cup album in less than 10 minutes.
This vertical was one of the first to start this dream of SuperApp, with a huge selection of the best restaurants in the country, over 60% of the brands are exclusive to the platform. According to David Souvannavong, director of Rappi Restaurants Colombia, “One of the differences of this business unit is the variety of options the user has to choose from, according to the figures as of July, Colombians prefer to order over hamburgers, pizzas and grilled or crispy chicken app”.
The e-commerce unit has More than 500,000 items from stores specializing in flowers, fashion, technology, sex shops, among others. In this second period, the top 3 of the most demanded products of this vertical, home delivery of air fryer, airpods and flowers. According to Diego León, Colombian e-commerce director, “we have a very attractive portfolio of brands that will make our users’ lives easier. We are the only company in the market that has the capacity to deliver any product from this vertical in 60 minutes. We hope to close the year with 60% growth with the behavior we displayed during this first period.”
For the rest of the year, multivertical and multilatina plans to consolidate its presence in around 40 municipalities in the country.
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Source: Exame
