One of the bets that computer equipment manufacturer Asus has in the country is to be among the top three brands of the corporate channel. They’re waiting for it tripled its sales next year and strengthened its device portfolio.
Pedro Renkfo Montoya, the corporate leader of Asus Business, talked about the company’s plans and strategies due to the rise in the dollar.
We are very new to the corporate market. We have done an excellent job on the consumer line and given this brand positioning, we as a company have made the decision to enter the corporate market. For two years we have been bringing a solid portfolio to Colombia for both companies and our business partners. During this time, we were able to make agreements in the education sector as well, we were able to enter the state sector, we reached more private companies, and let’s say there was a penetration according to our plan. granite by granite. It is part of our philosophy to innovate, bring new technologies and have the best devices.
We have achieved a significant growth, I can say that it is over 100%. Likewise, we expect to close about a year at US$8 million in this corporate and education segment. We want to triple this figure by 2023.
The industry had to overcome different challenges such as the container and chip crisis, how did they manage to meet the deliveries?
Although this corporate line has been in the country for two years, it has a lot more business at the global level, I would say more than eight years.
Fortunately, Asus is a motherboard manufacturer, and this gives us a bit of an advantage over other brands anyway because we understand the market a little bit more about how much to produce, how much to need and how much to produce. These alliances with our partners and partners like Microsoft, Intel and even Google on the latest education devices enable us to plan much better. Frankly, we are affected by the logistics part as there is no control over it.
We did the impossible, 2021 was almost a pandemic closing year and 2022 was a trade-off. And despite all this panorama, production continued, we even had problems with containers this year. However, we continued to work.
There is clear evidence of fraud, as 95% of the computers entering the country are manufactured in Asia and sold in dollars. Although this is a big challenge, we benefit a lot from our partners, distributors and this is how we bring cargo directly. towards this distributor to avoid additional costs.
We try to be very practical. We also have other maneuvers like bringing in better technology, so if the computer is going to cost more, we’re bringing in better products, all with the goal of making devices have a longer lifespan within companies.
We activate our equipment for all kinds of services. In fact, distributors are our business partners and make the first contact and bring the equipment to market. The following partners are technology integrators who include a rental or leasing or even a purchase solution into the service, but with additional software services for companies to cut costs. We are working to expand this network in Colombia and today there are more than 1,500 partners in each region.
Businesses are looking for a high-performance processor at a lower price. And that happens a lot. Likewise, they are looking for a RAM memory that does not go below 8 gigabytes, they are also looking for lighter equipment.
We have set many goals in the corporate part and although we want to triple the sales next year, one of our main goals is to get a significant share of the market, We want to be the third brand in the medium term. We continue on our way and we believe that we will be among the top 5 brands in the corporate segment this year.
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