The Gloria Jeans clothing brand intends to enter international markets. Sales are scheduled to start in 2023 at the Kaspi site in Kazakhstan. This is stated in the description of the vacancy of the head of management on the HeadHunter portal, Kommersant noted.
The future employee will have to analyze the potential of global e-commerce sites, evaluate markets, search for foreign partners, negotiate optimal conditions, etc.
International expansion on an online channel is cheaper than offline development, but some foreign platforms may not suit the Russian origin of the brand.
- In 2022, former Gap senior manager Ismail Seis stepped down as CEO of the operating subsidiary of Gloria Jeans. The chair of the general director of the company was held by Lilia Bulatova, who worked at Gloria Jeans as a merchandiser.
- Gloria Jeans owns the clothing, shoe and accessory brands Gloria Jeans and Gee Jay. The corporation’s net profit for 2021 according to RAS amounted to 4.1 billion rubles.
Author:
karina pardaeva
Source: RB
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