Many singles have found love on their 2023 wish list last year. Even if they don’t believe the prophecies, they get under the table as they cling to every promise they’ll find a mate. As punishment for their inaction, they turn San Antonio upside down and go to their cupid friends to get their work done.
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Of course, there are those who prefer more modern and less superstitious methods, and those who see dating practices as the solution to ending their celibacy. With the recent arrival of Bumble in Colombia, the digital dating market is showing that it is strong and continues to consolidate as an alternative to finding love and friendship.
In addition, the fact that Bumble has landed in the country shows that there is a demand from people looking for added value in dating applications; something beyond matching with the person you’re attracted to.
“Created by and for women,” as it is defined, this company offers its users a safety barrier and a change in gender stereotypes. Its design allows only women to start a conversation with another person they are attracted to.
Likewise, dating apps have exploded during the pandemic and their use has been on the rise ever since. Bumble’s official landing in Colombia also responds to this. We tell you which platforms will continue to be very relevant throughout 2023, whether you’re looking for a stable partner from being single and just looking for temporary love.
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Whitney Wolfe created this app after resigning from Tinder, where she was co-founder and vice president of marketing, in 2014. Her departure from the leading dating app came after she was harassed by a senior executive she had an affair with.Promising to create a healthy and calm environment for women, Wolfe designed its app that offers its users safety and other extras like empowerment and bias-free space.
First, the application requires you to fill out a very detailed profile about your interests and future plans. For example, if you want children, have pets, smoke, your zodiac sign, location, among other things. Besides presenting itself as a dating app, Bumble also presents itself as a place to find friends and build a network.
After pairing (a term used in the dating app world to express an interest in two people), the woman has 24 hours to start a conversation with the man. If you don’t, you lose the opportunity. There is also a paid option to extend this period or recover expired matches.
Bumble also works for same-sex couples. The difference is that in these situations anyone can start the conversation. The main idea of the app was thought to be “to solve an outdated problem of heterosexual relationships”.
Another element that sets Bumble apart is the management they give to their social networks, where they post content about mental health, gender-based violence and healthy relationships. They also take complaints from their users very seriously.
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Tinder has been a leader in the world of dating apps and is therefore one of the most popular and diverse. It is designed not only for finding a mate, but also for casual sex. The platform has been in operation since 2012 and allows two-way communication from the beginning after the match or super match (given to attract more attention and interest to someone, but is paid).
Like Bumble, Tinder works by proximity radius; this can be scaled down or enlarged depending on how much the user is willing to meet people further away from their address.
During the pandemic, Tinder Passport, the platform’s option to communicate with users from other countries, has gone from strength to strength. which was made available to all users at that time but was recharged.
Another difference between Tinder and Bumble is the profile and extended information the latter requires. In other words, having name, age, city and photos on Tinder is enough to be in the application.
Happn is not any dating app. Its added value is the promise of meeting two people whose paths once crossed in one direction but have not yet met. Basically, what this platform offers is of course a second chance if there is a mutual interest between two people meeting on a site.
Using geolocation technology, Happn shows you which profiles you meet in real time within a radius of 250 meters. So there will never be any advice or warning from someone living in another city. Unless they share the same space at some point.
The dynamics of the application works by liking the profile of the person you come across. He will only learn about the match if he also expresses his interest. Once that happens, both users can chat and confirm whether it was fate or sheer luck.
Happn also wants its users’ profiles to be more nurtured and invites them to share photos, music tastes, descriptions and hobbies. The platform also offers paid services to enhance the experience.
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Offering the connection between single, serious and interesting people, the motto of this platform is ‘We challenge you to better dates’. Inner Circle, “what are you doing?” It promises endless conversations with questions such as or “What do you do in your spare time?” and therefore bet on a notification center that isn’t overwhelming due to the number of chats.
Starting only in Amsterdam (Netherlands) and spanning all continents, this app offers a free trial period and then you have to pay a membership fee, which ensures security.
Likewise, the company takes this principle very seriously by verifying the IP of the registered profile and comparing the information with social networks. With this, they try to make sure it’s not a scam or fake account.
Finally, the app invites its users from chat to a real meeting and therefore they prepare events for singles meeting from the same city. Go to ‘Discover’ to find out where you live.
MARKET EDITOR
TIME
Source: Exame
