In 2010, South Korean pop group BTS, consisting of Jin, Suga, J-Hope, RM, Jimin, V, and Jungkook, began their quest to conquer the world of music and culture.

Thanks to their growth with other South Korean groups, they have sparked a great interest in learning more about that country’s culture. and only between June 2021 and June 2022, DuolingoX experienced a 29 percent increase in people taking Korean lessons on the platform.

In fact, in 2021, Korean was the 7th most popular language in the learning app and provides language certification.

This Sunday, BTS is the only k-pop group to compete at the Grammy Awards. nominations: one in the Best Music Video category for “Yet To Come” and the other in the Best Pop Duo/Group Performance category for “My Universe” with Coldplay.

Clusters also represent a significant income for South Korea. only BTS bills equivalent to 0.5% of national GDP with $5 billion a year.

He also made a strong contribution to the spread of the Korean wave, or “hallyu” as it is known. popularization of music or k-dramasIt’s also where the Oscar-winning movie Parasites or the series El juego del squid (The Squid Game) stand out.

Korean has 77 million speakers and It is among the 20 most spoken languages ​​in the world.. More and more ARMYs are added to this number as BTS fans are known to learn the phrases from the group’s lyrics.

According to Duolingo, learning has increased, especially among students between the ages of 17 and 25. It was the fastest growing language on the platform in 2022. Argentina, Germany and India, and is among the ten most popular languages ​​worldwide.

It covers gastronomy, make-up and skin care, as well as the dissemination of cultural products and the mobilization of the culture industry.

Korean has a history of more than 2,000 years, and modern Korean today has more terms borrowed from English, most used for things like computers or televisions.

Also, some words, such as 소개팅 (sogaet’ing), meaning “blind date,” are a combination of Korean and English words.

Duolingo notes that learning Korean can be particularly difficult for people who speak Portuguese or English.

Because it has its own alphabet, Hangul and sentence structure follow the subject-object-verb order, not the subject-verb-object order. available in two other languages.

The U.S. Department of State classifies Korean as the highest level, “Category IV language,” and estimates that a native English speaker would require 88 weeks or 2,200 hours of instruction to become proficiency in professional use.

In the same situation, Portuguese is considered a “category I language” most similar to English, with an estimated 24 weeks or 600 hours to achieve the same proficiency.

In other words, you need to stay motivated to start your Korean learning journey. For many people, that’s where BTS or a TV show, a movie, or a skincare routine comes into play.

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Source: Exame

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