Social network Facebook announced that in 2023 the platform will have a number of innovations focused on experiences. Artificial Intelligence (AI), monetization and specific content creation.

Right nowthis app has more than 2,000 million active users worldwide, as reported by the company.

“People use Facebook for more than just connecting with friends and family, but also to discover and connect with what matters most to them,” said Tom Alison, Facebook’s global vice president, in a press release.

Likewise, the vice president was one of the first innovations they tried to implement. Artificial intelligence to provide better experiences for its users, including photo, group or video recommendations.

“AI-powered recommendations are delivered and improved in response to direct user feedback through tools like our ‘Show More / Show Less’ feature,” said Alison.

He also stressed that they will have a measure to ensure that harmful advice is not made or go against community guidelines.


The AI ​​will also have tools to identify the creators that are most engaging according to the user. It will also improve the way it recommends reels.

On the other hand, the Facebook administrator, recalling the global expansion of Professional Mode for Profiles, An experience for creators to access monetization opportunities and professional tools.

“This year, we focused on adapting and developing these tools for short videos. We will continue to expand our Facebook Reels ad testing to help more creators generate ad revenue (…),” said Tom Alison.

(Don’t stop reading: How to enable Google seismic alert in Colombia? This is step by step).

Facebook is currently testing people to access their Messenger inbox from the app itself.

More than 140,000 million messages are sent every day through this app. Likewise, there has been an exponential growth in community creation within messaging.

“We want to make it easy and convenient for people to connect and share, whether in the Messenger app or directly on Facebook,” said Facebook’s global vice president.


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Source: Exame

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