artificial intelligence platform, ChatGPT, every day It has more followers taking advantage of it to increase productivity in different digital workspaces available on the network.
AI prototype released by the company in November 2022 open, It is the world’s first digital platform. add more than 13 million users per day in just two months, According to the Israeli analytics companySimilarWeb.
popularity ChatGPT Meta has encouraged large organizations such as Canva and Canadian e-commerce company Shopify to use the technology that developed the app to expand into markets. map robot customer service.
The situation that provides an innovation in the tactical kit for the promotion, and brand positioning on the Internet.
Establishing the strategy is a fundamental step in planning any digital project because from there you can structure your goal and scope perspective.
However, this process can be time-consuming and changeable, so optimizing times is a daunting task in designAccording to the CEO of Hispanic advertising agency ALMA, in an interview with ‘Digiday’ magazine.
“This is not a question of whether AI is creative, but rather what people and talents it is shoulder to shoulder. “It’s about how we can come up with better ideas faster,” said Luis Miguel Messianu.
Like this, ChatGPT It’s a great alternative to setting up an agenda, allowing you to create the work schedule and also get updates on the status of the project and pending tasks.
According to the digital marketing consultant, Juan Merodioartificial intelligence is capable of ssuggesting different approaches to content creation and dissemination this can help reinforce the strategy of any business.
Based on certain criteria, the application can yield results regarding the format, volume and design that are in the interests of the commercial offer, because seo searches and allows to identify keywords that help position the brand on social networks.
For Carlos Dieter, director of digital strategy firm Do It Marketing, this option can help improve design times and the application of visual elements in infographics or visual elements. posters that the brand plans to publish
Thanks to the language model developed by open AI, If you define the elements you want to include in the visual proposal, the application can generate several image drawings.
NATHALIA GOMEZ PARRA
DIGITAL SCOPE WRITING
TIME
Source: Exame
