Pinterest seems to be growing in popularity lately. In essence, this social network allows you to categorize and share different images and create collections and pins that you can access at any time.
So it can be used for digital marketing. Private portal Cultural Communication recommends having digital channels that enable you to reach different media and customers, gain visibility into your brand or business and plan a strategy.
When starting out to create content for Pinterest, remember that people are looking for inspiration, creativity, and information that is dominated by visual appeal and also helps position your website or blog.
(You can read this: Facebook opens a Pinterest-style store).
Strategic communications expert María Salto, expert at Instagram and Pinterest, told Culturina that this platform is closer to a search engine like Google or YouTube than any other social network.
Another thing that can mean a great advantage for your brand is that thanks to the way the application works, old content can be accessed despite the passage of time. It also means that as a creator, you don’t have to spend every day of the week producing content, unlike other social networks.
Moreover, These images can link to your website, homepage or specific articles, which in turn drive traffic to it. Searching through keywords will lead to more sales as people who find your content will be interested in that particular topic, which will result in something you call “organic traffic”.
(Also: Pinterest buys Instapaper to improve its content.)
It also allows you to develop your creativity by looking for solutions for your users’ needs.
María Salto also touched on the importance of SEO management for positioning photos and videos: “You need to know what the user is looking for, and then understand at the moment how to find the content and what they are looking for.” He discussed what was offered to him, what solution or answer was presented,” she explains.
Likewise, he recommends thinking about your ideal customer and the way you want to beat him, until he consumes your product or service.
(We recommend: Pinterest and its impact on purchasing decisions).
ELIM JALONSO
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