The growth of technology in the country has increased significantly in recent years and after the pandemic, digitalization has given people a different vision of their daily life.
For example, according to a study by Fedesarrollo in Colombia in 2021, The participation of digital platforms in Colombia’s economy represents 0.2 percent of the country’s GDP.
However, to give a more precise idea of the consumption of applications, Appdome company conducted a study on Colombian consumer expectations regarding the security of mobile applications. Inside, He found that most Colombians use an average of 6 to 10 mobile apps per week.
Even Colombians, like global consumers, they prefer mobile applications with 84.5 percent compared to web channels, It shows an increase of 5 percent in 2022 compared to 2021 and more than 10 percent from the global reference.
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“The popularity of apps in Colombia after the pandemic is impressive. Users prefer them to other digital platforms; Download, spend more time on it and buy more. “While they are a great tool for solving everyday tasks, they need more cybersecurity protection even to order a hamburger,” said Tom Tovar, cybersecurity expert and CEO of Appdome.
However, to give a more precise idea of the consumption of applications, Appdome company conducted a study on Colombian consumer expectations regarding the security of mobile applications. In it, they found that most Colombians use an average of 6 to 10 mobile apps per week.
It has even been determined that Colombians, like global consumers, prefer mobile applications with 84.5 percent from web channels, with an increase of 5 percent in 2022 and a global reference increase of more than 10 percent compared to 2021.
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“The popularity of apps is impressive in Colombia after the pandemic. Users prefer them to other digital platforms, downloading, spending more time on it and buying more. “While they are a great tool for solving everyday tasks, they need more cybersecurity protection even to order a hamburger,” said Tom Tovar, cybersecurity expert and CEO of Appdome.
Source: Exame
