Over the past few years, there has been no more successful franchise than Marvel Cinematic Universe from an economic point of view. His productions at the box office exceeded the amount allocated for his development. Added to this was the subsequent resonance of each tape: weeks of conversations on social networks and related sales of goods. Achievement. However, according to Disney director Bob Iger, that time is long gone.
Marvel Cinematic Universe and star Wars They collect millions of subscribers who are usually attentive to their news. That’s why its content usually works when it’s offered in theaters or via video in streaming. But this trend is changing.
In an interview with CNBCBob Iger has acknowledged that they will cut investment in content from the Marvel Cinematic Universe and star Wars. What is causing this? Cut costs and try to refocus on the aforementioned franchises. According to Eiger:You are slowing production not only to focus, but as part of our cost containment initiative.“.
The Future of the Marvel Cinematic Universe and Star Wars According to Bob Iger
What does the above mean? According to Eiger:IN spend less on what we do and create less content“. From 2021 to present, the Marvel Cinematic Universe is expanding into the TV format. What was supposed to function as another vehicle to continue the story didn’t turn out well and the public’s attention, according to the manager, was lost.
Regarding this franchise, Iger explained, “Marvel is a great example of that. [la pérdida de atención por parte de la audiencia]. I wasn’t in the TV business to any significant level. Not only did they increase the production of films, but they ended up pulling off a package of television series. Frankly, it diluted focus and attention“.
The announcements come in the context of Disney laying off thousands of employees as part of its cost adjustment measures. Adding to what has now been said is the writers’ strike that began in early May 2023, and, of course, the recent actors’ strike. Both unions are demanding a better labor agreement from the studios. It is not yet possible to estimate how long this crisis or its long-term consequences may last, but it is clear that it will affect the entire film industry. Marvel and Star Wars will not forget this situation, and there are sure to be a lot of changes for both franchises in the near future.
Source: Hiper Textual
