Last August we informed you that Disney+ were targeting general accounts. Now, a month later, the platform has finally started hunting down people who use this practice to save money. Of course, strict measures will not affect everyone at the moment.
Starting November 1, Disney+ will block shared accounts in Canada.. However, at the moment they have not specified how they plan to solve this problem. They just have a system that can track account activity in this regard.
“We are placing restrictions on your ability to share your account or login credentials outside of your home. You cannot share your subscription outside of your home,” reads the email, which Canadian subscribers began receiving this week, according to the post. Edge.
While we’re still waiting to find out their strategy, this is Disney+’s first move against account sharing. As mentioned earlier, those led by Bob Iger had already foreseen their plan. The only surprise is that the time frame was reduced, since the crusade was planned for 2024.
“We will begin updating our subscription agreements with additional terms and new sharing policies. While we will likely see some impact in calendar year 2024, the work may not be completed within the calendar year. But we definitely established, “We believe there is an opportunity.” here to help us grow our business,” Bob Iger said in August.
So, Disney+ will follow the controversial path of Netflix. We must not forget that the second service has had a policy since last year that prohibits sharing the same account with people outside the home.
However, unlike Disney+, Netflix reveals its plan. In fact, he suggested alternatives. From charging extra for each user who has an account away from home, to making it easier to create a separate profile that inherits browsing history and My List contents.
Surprisingly, this move worked wonderfully for Netflix. Many thought this would lead to a catastrophic loss of subscribers. While there have certainly been significant losses in territories such as Spain, the opposite has happened in the United States, its most important market in the world. In the first months after the ban, the number of new participants increased by 102%.
Does this guarantee that Disney+ will suffer the same fate? No, absolutely not. The reality is that each platform is in a different situation and we will have to wait to see the first reaction. Canada will be an experiment that may provide insight into what will happen in the world next year.
Source: Hiper Textual
