Trainer Ted Lasso (Jason Sudeikis) continues to add hits to his long list. And this time it goes beyond fantasy. According to Nielsen, a company that specializes in audience data analysis, the Apple TV+ series was the most watched series on streaming.
This is despite the fact that we use a subscription service with a relatively small number of subscribers. This makes the achievement a demonstration that even in the world of platforms Social preferences and patterns of consumption continue to be unpredictable.
The original production, which tells the story of a bumbling American football coach who eventually becomes a football coach, is a resounding success. According to Nielsen market research, total viewing time was 16.9 billion minutes.
This figure far exceeds any of the other most successful online service products. Despite this that Apple TV+ has far fewer subscribers than any other service the company surveyed.
Ted Lasso, good farewell
The performance, which became a cultural phenomenon, went down in history not only in terms of indicators or all the tuning hours. The third and final season showed that it is not only one of the public’s most beloved programs.
It can also boast that its first season won seven Emmy Awards in 2021, including Outstanding Comedy Series. And this is practically without advertising and only depending on the lips of subscribers and the specialized press. The following year the success was repeated. allowing him to win two awards in a row in the coveted category in seasons one and two.
What is the Nielsen Report?
Every year, the data analytics company presents an in-depth study of the ten most popular games of the previous year. To summarize the audience movements in 2023, in addition to the triumph of the Apple TV+ series, there were some interesting data. For example, the vast majority of the most viewed productions were original, e.g. Stranger Things in the case of Netflix.
Another interesting thing about the company’s research is the fact that the streaming audience in 2023 grew by 21% compared to the previous year. Which continues the upward trend: in 2022 it increased by 24.6% compared to 2021.
Source: Hiper Textual
