If you are one of those who like to share account streaming with friends and you were thinking about applying this to Max, we have bad news. Warner Bros. Discovery will follow in the footsteps of Netflix and Disney+ and announced it would limit password sharing at the end of the year. This means that if you want to watch the new season Last of usyou will have to pay whether you like it or not.
In accordance with WrapperWarner will implement the mechanism prevent disclosure of passwords to Max subscribers. Jean-Briac Perrette, president of streaming and gaming at WBD, said the measure targets shared accounts will debut at the end of 2024 and expand to all markets during 2025.
“We believe that given the size of our business, this is a significant opportunity,” Perrett said during his appearance at the Morgan Stanley Technology, Media and Telecommunications Conference. The war on shared accounts is part of the company’s strategy to become profitable, with revenue topping $1 billion in 2025.
Warner Bros. Streaming Executive Discovery did not specify what steps it would take to prevent users from sharing passwords.. It is possible that the giant is copying the Netflix model and charge a lower rate to those trying to access the service. There will also be an opportunity sign up for a basic Max plan with ads at a reduced price and with the ability to view content on two devices simultaneously.
The war on shared accounts on Max will begin at the end of 2024. This means that you will be able to enjoy the second season of the series. House of the Dragon using your parents’ password. Warner Bros. will give you a grace period of one year before charging you for access.
The war against shared accounts coincides with Max’s debut in Latin America.
The decision to attack shared accounts came at a pivotal moment for Max. Video streaming service just released in Latin America, one of the most profitable regions of the old HBO. A few weeks ago, Warner Bros. Discovery confirmed the name change and introduced new plans for users in Mexico, Argentina, Colombia and other countries.
Among the new features, it should be noted the presence Ad-supported plan offering Full HD (1080p) content on a maximum of two simultaneous devices. The Standard plan has identical features but is ad-free and offers up to 30 content downloads for offline viewing. Finally, The Platinum plan is similar to Netflix’s premium alternative. and has support for 4K and Dolby Atmos on 4 simultaneous devices, as well as 100 content downloads.
Max will have access to all content from Warner Bros., HBO, DC, Discovery, Discovery Home & Health, Discovery Kids, ID, Cartoon Network and Adult Swim. HBO Max subscribers will be able to use their current plan while Warner Bros. determines the strategy for their transition to a new scheme. This will likely happen once the company implements a mechanism to prevent account sharing.
During the last call with shareholders Warner Bros. Discovery confirms it has more than 97 million subscribers on Max, Discovery+ and the cable version of HBO.
Source: Hiper Textual
