Cancel culture is based on a rather dark principle: we mean the belief that no one deserves a second chance. This is why, if you are ever found to have done something questionable, many will try to define you as a person based solely on that unfortunate act.. Your other virtues will be ignored to classify you as a figure deserving only of contempt. Due to a series of controversies, Blake Lively has faced this phenomenon after her latest film.

The suspicions began during promotional interviews for Lively’s new film It Ends With Us, starring her after a four-year hiatus. Rather than sharing the spotlight with director and co-star Justin Baldoni, each promoted the film individually, which is unusual for a romantic film. Thus, numerous rumors began to spread that the filming process was full of sharp conflicts that spoiled the relationship..

The plot of the film “It Ends with Us” unfolds in the center of the dispute between Blake Lively and Justin Baldoni. The film explores the twisted nature of domestic violence, delving into the manipulative dynamics that abusers use to keep their victims close to them.. It is not a romantic comedy, but rather touches on unpleasant but important topics, which is why the film and its creators have been involved in so many scandals.

Although they play the main couple, they have not been photographed together at public events.

Creative differences

Blake Lively and Justin Baldoni had two very different visions for adapting the book on which It Ends With Us was based. Baldoni aimed to paint a realistic and brutal portrait of how a woman can suddenly find herself trapped in an abusive relationship, but from the abusive man’s perspective.On the other hand, Lively reportedly expressed dissatisfaction with this interpretation, advising that more emphasis be placed on the female perspective and that the film’s tone be softened somewhat, fearing that a film that was depressing and uncomfortable to watch would fail at the box office.

It is assumed that the final say will be left to the film’s director Justin Baldoni, whether he will follow the advice of his leading lady or not. However, in this case, Blake Lively is also the producer of the film, and also has a very high celebrity status. This means that her suggestions carry much more weight, and not only that, but the fact that she is married to Ryan Reynolds also increases her influence in Hollywood. At the moment, they have managed to occupy the top of the box office as a pair: Reynolds for Deadpool and Wolverine and Lively for It Ends with Us..

The situation was complicated by the fact that Blake Lively often invites husband Ryan Reynolds to collaborate on her projects and vice versa. According to multiple sources, Lively hired Shane Reed, the editor of Deadpool and Wolverine, to create her own version of the film. They sought to convince executives that their version was better than the director’s. Ryan Reynolds allegedly participated in this condemnation.Justin Baldoni, understandably, resented the superstars interfering with his vision. When asked if he would be interested in directing a second book in the series, Baldoni declined the opportunity, suggesting that Lively would be up for the task.

There is no doubt that 2024 will be the year of these two.

Blake Lively went further, claiming in an interview that Ryan Reynolds wrote the rooftop scene that is considered the most iconic in the film. But the It Ends With Us screenwriter disagrees, explaining how difficult it was to adapt the iconic scene from the book to the screen. He claims Ryan was not involved in writing the script, but may have advised his wife on the details of her performance.Despite all this, the rest of the cast seems to be on Blake’s side, with several of them unfollowing Baldoni on Instagram. There are also indications that the director was rude to her during filming, which may have escalated the conflict.

Accusations of insensitivity

Beyond the creative process, Blake Lively has come under fire for the way she has used the publicity surrounding It Ends With Us to promote the brands she represents. A prominent TikToker who specializes in Be Better marketing has posted a video detailing how the actress has been insensitive to the film’s subject matter in promoting her personal endeavors, starting with never mentioning domestic violence in interviews. It appears to be a romantic comedy, so many people were surprised to see the film and discover its true nature.What he has mentioned repeatedly is his hair care line, using it to advertise at every turn.

Lively’s liquor company, Betty Booze, sponsored all of the It Ends With Us premieres. To do so, they created a drink menu with funny names that referenced the film. For example, “Ryle, Wait a minute,” because the character who insults his wife is named Ryle, or “It Ends With a High,” a play on words in the title. Many found these details insensitive due to the film’s plot. also considering that alcohol is a factor in most cases of domestic violence..

The conflict between Blake Lively and Justin Baldoni ultimately overshadowed the film.

The internet’s reaction to Blake Lively has been largely negative. In the age of social media, authenticity and empathy are qualities that are highly valued by the public. Blake fails on both counts in trying to soften the tone of a film about domestic violence.and then used the film’s promotional tour to promote his personal brand in the film he starred in. Those who accuse her of insensitivity are right, but she still has a chance to redeem herself.

Source: Hiper Textual

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