Platform Amazon Prime Video You will take another step using advertising. A few years ago, the company included advertising only before the start of its series or films. But since January 2024, the subscription plan has changed. Basically, there is now advertising during the frames themselves. To avoid them, the only legal alternative is to pay 2 euros more per month.
In countries such as Spain, on average, when watching the film, there are a little more than one and a half minutes of advertising, divided into blocks. However, as reported AdweekThe case worsens. In other territories, two or three minutes of advertising were reached at an hour of viewing. Not enough, Amazon Prime Video wants to increase your advertising even more.
The source ensures that the current advertising load will now change Four to six minutes per hour of viewingThe field, which initially duplicates the promise and is already beginning to implement in the United States. In her statement, Amazon Prime Video explained the reason for this new strategy. “Our commitment is to improve the experience of advertising, and not only increase the number of advertisements shown,” says a representative of a representative for Amazon AdsField
Duplicating the time of advertising, Amazon Prime Video is closer to streaming services with advertising, such as Hulu or Paramount+, moving away from Netflix, whose advertising plan is the one that has the smallest amount of the market. Other platforms, such as Disney+ or Max, do not directly have advertising, although this can be in the near future.
Why is Amazon Prime Video increasing advertising
When Amazon Prime Video launched an advertising plan, despite criticism, he demonstrated very positive results for the company. And this was calculated in this regard with more than 150 million monthly spectators. Nevertheless, the number of advertising was low so as not to cause generalized chaos among its customers. After stabilization, the company really wants to use its economic income. Something that they have already disclosed at the end of 2024, and that henceforth is being fulfilled.
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“They have more subscribers than any other streaming service with advertising, but many did not see enough to import it. A large advertising load helps to balance this situation, ”he explains Dug Paladino PMG. Thus, although the video Amazon Prime did not confirm it publicly, it did it in front of investors and publicists. The paradigm shift, which will now have to study how it affects the number of subscribers.
Source: Hiper Textual
