Netflix is restructuring itself, and restructuring more at the app level, to try and avoid the countless drop in users who switch to other streaming services like Disney Plus, after refusing to include ads in their shows in recent years. , movies and programs, everything is about to change.
And this is what Netflix already announced last April that they are ready to introduce a cheaper offer but backed by ads, and for this they have teamed up with Microsoft itself, a technology partner that will help advertise in a new subscription plan that could be ready in some markets at the end of the year.
And now, according to a Bloomberg report, this upcoming Netflix ad plan can cost between $7 and $9 per month in the US, similar to their cheapest plan at $9.99 per month. Assuming that this promotional plan in our market can have a price very close to 7.99 euros, which is how much the basic plan costs.
This new ad-supported Netflix plan will offer about four minutes of ads per hour, and the idea is that ads are shown both at the beginning and in the middle of the content.being closer to a traditional TV channel.
While four minutes doesn’t sound like much in an hour, the truth is that certain content, such as children’s programs or certain films, will not be able to be included by Netflix due to ethical concerns as well as various agreements. .
In addition to ads, this new plan appears to limit some of the features of the other plans. for example, the ability to download shows for offline viewing..
This ad-supported plan will be available in half a dozen markets in the last quarter of the year, with the rest of the markets rolling out in early 2023, Bloomberg commented.
On the other hand, a Netflix spokesperson told TheVerge that Bloomberg’s report “this is a guess at the moment”and what the company has so far ”is in the early days of a decision on how to release a cheaper level of ad support and a decision has yet to be made“.
Source: Computer Hoy
