Just a few weeks ago, Disney overtook Netflix as the streaming company with the most subscribers. Disney+ has added 14.4 million subscribers worldwide., compared to the million lost by Netflix. Platform adds 152 million subscribers.
By adding other streaming services (Hulu and ESPN+), Disney achieves 221 million subscribers, slightly surpassing Netflix, which is around 220 million.
Despite this great success, streaming is still at a lossand Disney herself admitted today that will not be profitable until 2024. That’s why he cooks subscription package more expensive and with different services that have nothing to do with television. Its internal name Disney Prime, and yes, it’s a “copy” of Amazon Prime.
As reported by The Wall Street Journal via HobbyConsolas.com, Disney is exploring Amazon Prime style mega subscriptionwhich includes many different things. Internal name Disney Primebut we doubt that this is the final name.
What does Disney have to offer to ride your own Prime? It doesn’t have e-commerce-style digital services, audio books, e-books, video games, etc. like Amazon does. But Disney is also a media and entertainment giant with a large number of businesses scattered across different sectors.
According to a New York newspaper, Disney Prime will include, in addition to Disney+, discounts and gifts in Disney storesdiscounts on cruise ships and amusement parks companies, exclusive itemand other content.
Christina Shayk, chief communications officer and senior executive vice president of Disney, acknowledged that they are looking into the matter:
“Technology gives us new ways to tailor and personalize consumer experiences so we can offer entertainment, experiences and products that are more relevant to each of our customers. The membership program is just one of the most interesting ideas under study.“.
This won’t be the only change we’ll see shortly. A few days ago he announced that standard Disney+ plan without ads will be called premium, will grow by 20%and will be supplemented by a bid with ads at the current price without ads.
If confirmed, it remains to be seen Disney Prime will arrive or not in Spain. Here, its presence is less: physical stores closed last year (although there is an online store), and there are no theme parks. The closest one is Disneyland Paris.
Source: Computer Hoy
