Netflix is on everyone’s lips. And for many reasons. Just yesterday it was announced that the American company has released 1000 episodes. series and movies are only in a quarter. He then explained that we already have an appointment for the ad rate in Spain.
And now hire a company to add some transparency to the hearing systemIt’s been a controversial topic for more than a decade, as it’s never clear how many viewers they have or which premieres are the most watched.
Integral Ad Science announced today that it has been selected by Netflix as a strategic partner to provide transparency in its content platform’s performance campaigns. advertisement Unified.
makes a deal implementation of campaign visibility metrics and invalid traffic from IAS, so brands and agencies can learn about the scope and results of their campaigns on Netflix to improve results and define marketing strategies.
Knowing and recognizing the audience is key for advertising
in a certain way, IAS verification technology on the Netflix platform, which will be available in the first quarter of 2023It includes the preparation and submission of independent third-party reports on the visibility of campaigns and traffic for Netflix.
Similarly, IAS will identify trends that help understand and optimize the performance of campaigns. This they provide from the company will allow advertisers to maximize their loyalty to users through the use of targeted and personalized advertising.
Although Netflix has been the company with the most users in the world for ten years,The American company has always been criticized for never being transparent enough with the numbers covered in each of its premieres, be it a drama or a TV show. movies.
If you remember the topic What Netflix delivers is hours of views, never the number of viewers, as if that’s not engaging or for privacy or internal policy reasons. Advertising rate will change everything.
Source: Computer Hoy
