Ant-Man and the Wasp: Quantum Mania This is a blockbuster, but far from what is expected from Marvel Cinematic Universe. This may seem like a contradiction until its significance as the beginning of the fifth phase is analyzed. Film about Peyton Reed Its goal was to clarify fundamental ideas about space-time. And also introduce – again – a particularly cunning villain. But above all, to tell an original and fresh story that will showcase Marvel’s ability to reinvent itself.
Unfortunately, he didn’t make it. Critics insisted on repeating the predictable formula. Apart from the tedious argument where the hero is again, in the end, the one who defeats the villain on duty. There are no new elements, let alone surprising ones. It looks like Marvel has run out of its own scheme.
This is becoming a problem that needs to be addressed urgently. With major projects yet to release in 2023, Marvel needs to take action to bring back everything that made its cinematic universe so exciting. In addition, decisions at various levels that allow you to return to a coherent and attractive journey of interconnected stories. What should research do next?
The Marvel Cinematic Universe must ditch the conventional blockbuster
Marvel can be more than a superficial storytelling vehicle, as some of its most iconic films have shown. sober Black Panther: Wakanda Forever brings up concepts like legacy and pain thanks to Ryan Coogler. Taika Waititi brings lighthearted humor to recent releases Thoralso updating their premise, especially with Thor: Ragnarok. Both proposals eschew commonplaces in order to explore less common territories in this type of film.
The triumph of the Marvel Cinematic Universe so far has been about light-hearted entertainment with an abundance of technical resources. But gradually, especially as it became more and more ambitious, the universal blockbuster was no longer enough. The repeated version of the hero saving the day proved tiring. Not so much because it lacks appeal, but because every feature in the franchise is essentially the same, but with a different face.
Marvel needs to take steps like creating deeper scripts, with stories that are more than just announcing what will happen months or years into the future. At the same time, having directors with their own point of view and message to the audience. Not just creative teams that just take orders and add information to a central timeline.
Determine the formula that identifies the franchise
After 31 Marvel films, steps need to be taken to find the hallmarks of their cinematic universe beyond a sense of humor or an upbeat tone. Are these just a few adaptations? Will you try to cover different topics through your known arcs? As funny as it sounds, Marvel is still a collection of origin stories. Which makes it necessary to experiment. The outline of a character who discovers his powers, who later experiences an existential crisis and finally faces – and defeats – a villain, has dried up.
This is one of the consequences of the erratic evolution that Marvel must take action against. His cinematic universe got bigger and bigger, but without a real central plan. Kevin Feige himself has repeatedly explained that fixtures live action revisions made by trial and error.
Gradually, an effective formula was reached: tapes based on the context of the great heroes of the house, which ended up being interconnected in a single setting. Research abandoned experimentation in favor of the expanded world. In the first and second stages, the method worked well due to the ability of films to tell very close stories to each other. But since he had more characters and situations, he needed a clearer and more effective central shot.
Marvel needs to take steps to ditch that same mold and find an original way to play with the elements it uses in its editorial.
Find interconnected lines of the expanded universe.
Something that made Marvel famous was his ability to weave plots into his already known phases. The fourth interrupted this continuity and replaced it with large doses of context in the form of series and films. This Marvel measure implies that productions expand the cinematic universe in several different directions without evolution. Even the fact that the data provided by the new content sometimes contradicts each other. happened to Scarlet Witch and Vision and film Doctor Strange in the multiverse of madness.
Wanda Maximoff she became a villain in Sam Raimi’s film despite her story arc in the Disney+ series. The mistake that was never made in the second and third stages, when it was possible to combine stories and circumstances until a satisfactory conclusion was reached in Avengers: Endgame. A feat that was only possible because each line of information covered most of the unfinished questions that were in the various films released.
Sometimes Marvel lost this common thread of events. Consequences flash – a specific element of time that is of decisive importance – are changed, ignored or no longer relevant. Plots do not push the action towards a specific theme or plot. Instead, they delve into the numbers to be discarded, and in most cases they are self-sufficient. The saga needs to take action to rediscover its way of weaving together multiple productions that will sooner or later coincide with each other.
Improve content in streaming
The news that Marvel will take action and cut the number of episodes released per year within its cinematic universe to two seems to be the company’s response to accusations of content glut. In 2023 we will only have a second season Loki And covert invasion on Disney+.
This is Marvel’s measure to fix the bugs of the fourth phase, but it doesn’t seem to be enough. There are at least three more future productions whose sole purpose is to delve into unknown figures. Which leads to the other big problem of the phase that just ended: an excess of material that leads nowhere and is eventually discarded.
In addition to curiosity and a tribute to the classic hero of the publishing house, moon knight it’s no more relevant. The same can be said about Hawkeyevehicle to show figure Keith Bishopbut from which we have no news for the whole of 2023. iron heartwho will have his own series in 2024. Will these Marvel measures increase the value of its most important productions over the next five years?
A company must prioritize the order and structure of its content. Also, go back to the formula that made his evolution sustainable. The element that is currently missing.
Paying more attention to his burgeoning mythology should be another measure to fix the Marvel Cinematic Universe.
In the first chapter of Falcon and Winter Soldier, Sam Wilson (Anthony Mackie) visited a museum dedicated to the memory of Captain America. On one of the walls was an enlarged photograph of Steve Rogers (Chris Evans) was fighting in the middle of the street. For the most observant fans, the image was unexpected. IN Captain America The First Avenger, from 2011, the frame showed a photographer who captured the hero on his camera. The picture he got – judging by the angle and position – is the same one that can be seen in the series.
Such details have made the Marvel Cinematic Universe known for its attention to all elements of a diverse and ever-expanding franchise. Something that he unfortunately neglected in the fourth stage, and that he must take steps to improve it in the next stage.
From contradictions in central plots to details that were increasingly exaggerated and ignored between films. The studio must restore its meticulous vision of the world based on references. The one that gave sequences like unforgettable funerals Tony Stark or his amazing post-credits scenes. An essential value for one of the most profitable and beloved movie sagas.
Source: Hiper Textual
