After numerous leaks that have made noise since last year, Warner Bros. Discovery has finally officially announced that HBO Max changes name to Max starting May 23 next year in the US. However, in Spain this will last until 2024, and in Latin America there is still no specific date.
The company, which is sure to raise a lot of questions, has decided to drop the brand name – HBO – that we usually associate with high-quality content. However, they are fully confident that their revamped service will continue to dominate in this regard.
Max not only implies a name change, but much more ambitious strategy than the previous platform. This new version, in addition to keeping the series, movies and documentaries that have already been featured on HBO Max, will add all Discovery+ content, which is also owned by Warner Bros. discovery. The idea of a media conglomerate is to offer their huge catalog in one place and under a single vision.
One of the downsides of HBO Max, at least compared to its main competitors, is that its catalog was underperforming in terms of the amount of content it linked to. However, thanks to the merger with Discovery +, its library has expanded significantly.
The above may lead you to believe that the price will go up because of the significant increase in content. However, at the moment standard plan Max will remain the same $16 per month.. It should be noted that this information is solely for the United States, so we will have to be patient to see if other countries will also consider running costs.
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Source: Hiper Textual
