Apple may launch cheaper, simpler VR headset in 2025

Apple, which made a big splash after the launch of Apple Vision Pro earlier this year, plans to launch more affordable virtual reality headsets in the future. According to the information provided by journalist Mark Gurman, BloombergThe Cupertino company is working on around four new devices in this category.

The first of these will be a headset worth around US$ 2,000 (about R$ 11,000 in direct conversion without taxes), expected to be released in 2025. The idea is that the device uses lower quality materials and comes with a weaker chip to reduce manufacturing costs. Thus, the company was able to see profit increases that were not present with the Vision Pro.

Gurman also states that the product will also have technologies such as EyeSight, which allows people around to see the eyes of those using the product. Regarding possible profits, Apple wants to sell twice as much compared to the Vision Pro.

Rival of Ray-Ban Meta and Vision Pro 2

In addition to this cheaper Vision Pro, Apple is also considering launching smart glasses similar to the Ray-Ban Meta in 2027, in addition to AirPods with built-in cameras. It is unlikely that we will get any concrete news about these devices anytime soon, since they are still far from being released, but Meta’s glasses seem to have shaken the augmented reality industry.

The last major product of this wave will be the Apple Vision Pro 2, which should offer significant improvements that will eliminate user frustration in the first generation. Although attractive, the device has faced criticism for its weight and the very high price charged for the product; This encouraged Apple to develop cheaper solutions.