Appealing to the nostalgia of consumers, Alpina has announced the return of one of the iconic products of the 90s. This is Applause, a citrus-flavored milk drink.
drink at the time “intense emotions awakened in childhood”, returns for a limited time in two flavors: lemon and passion fruit.
The same company said in a statement that they decided to bring the product back after making it.continuous monitoring and analysis of social networks where users are found to be talking about the product; There are even comments by those who do not have the opportunity to consume and want to try it.“.
In addition, Alpina received about 700 ideas for the relaunch of the product at an event on LinkedIn.
(Also: Kombucha: soda for healthy people).
In their marketing campaign, for example, they also used Artificial Intelligence: Recreate the typical iconography of the decade and bring back consumers’ memories of those years.
“To bring these recommendations to life, Alpina trained the entire marketing team in the use of AI tools and turned comments into content for the campaign.”
The product is available in neighborhood stores, supermarkets, convenience stores, and large chains nationwide.
It should be noted that this is not Alpina’s only strategy to increase its sales. In July of this year, an alliance was also announced and a special edition of Bon Yurt was released with Ramo and Kellogg’s. Chocoramo by Bon Yurt Kellogg, It will also be on sale for a limited time until December 2023.
LATEST NEWS FROM THE EDITOR
*With portfolio information
-Colombian Arepas: Which parts of Colombia are the best?
– Potato pizza? Exotic preparation of Karol Márquez and Natalia Sanint on MasterChef
-Alimentarte 2023 opens the stage: El Country park
Source: Exame
I am Bret Jackson, a professional journalist and author for Gadget Onus, where I specialize in writing about the gaming industry. With over 6 years of experience in my field, I have built up an extensive portfolio that ranges from reviews to interviews with top figures within the industry. My work has been featured on various news sites, providing readers with insightful analysis regarding the current state of gaming culture.
