Unity went through a difficult episode close their offices due to death threats. The company found itself in the spotlight online after announcing a new pricing policy that drew criticism from thousands of developers and studios. The accusations increased to unimaginable levels, although today we know that the danger did not come from the users.

Polygon indicates that the threat was made by a Unity employee, which was immediately reported to law enforcement. When San Francisco police responded to the call, the man told them that employee used social media to threaten the company.

“On September 14, 2023, at approximately 9:30 a.m., San Francisco Police Officers assigned to Grand Central Terminal responded to the 3rd Street Unit in reference to a threatening incident,” the San Francisco Police Department said in a statement. “The applicant said that The employee works for an out-of-state company.but that he was unable to contact the external jurisdiction to submit a report”

Since San Francisco police do not have jurisdiction over the location where the threat was made, they advised the complainant to contact the department of that state. Report no origin specified or additional information about the alleged culpritalthough this was enough for the company, and it temporarily closed its headquarters in San Francisco and Austin.

“We have taken immediate and proactive measures to ensure the safety of our employees,” a Unity spokesperson said. “Today and tomorrow we will close our offices that may be potential targets of this threat, and we are fully cooperating with authorities in the investigation.”

What will happen to Unity after disagreements over its terms of use?

Until now, Unity has not made any announcements regarding possible pricing changes. implemented on September 12. The company has updated its blog post detailing some sections to avoid confusion among developers. Although Unity has confirmed that it will not charge for demos, reinstalls or games streaming, The $0.20 fee remains unchanged..

Before announcing the temporary closure of its offices due to death threats, John Ricchietello, CEO of Unity, called a meeting with his employees. The company will most likely announce a pause in implementing this policy over the next few hours. Unity will have to think about a strategy that will allow it to generate revenue without having to control all of its users.

Unity could adopt a business model similar to Unreal Engine, where it charges a percentage of royalties. Whatever the decision, the company will have to act quickly. Unity is not only losing users: those who remain have threatened to take extreme measures that will entail significant financial losses.

A research group threatens to remove IronSource, a service to add ads to games if Unity doesn’t back down. “The rules have changed and the stakes are high. The fee is an unacceptable change to our partnership with Unity and must be rescinded immediately,” he said. Advertising represents a significant revenue stream for Unity, so this decision will hit where it hurts the most.

Unity’s most recent financial report showed a loss of $882 million.

Source: Hiper Textual

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I am Bret Jackson, a professional journalist and author for Gadget Onus, where I specialize in writing about the gaming industry. With over 6 years of experience in my field, I have built up an extensive portfolio that ranges from reviews to interviews with top figures within the industry. My work has been featured on various news sites, providing readers with insightful analysis regarding the current state of gaming culture.

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