Technological developments have transformed the needs of consumers, especially young people who are constantly looking for new experiences; Therefore, brands are in a constant struggle to capture your attention, tastes and interests. This is where innovation becomes the ideal tool to captivate the audience.
Croydon is a Colombian brand that has been operating in the shoe world since 1937. It has evolved by identifying the needs and preferences of its customers and finding an innovative way to fascinate its target audience and offer them a completely different experience in technology and gamification.
Throughout the college season Croydon aimed to connect with the centenarians. Goama Games, a company that specializes in gamification and has experience in more than 24 countries; They created a campaign that turned into a success story, attracting more than 20,000 unique players over four weeks, interacting with a very entertaining dynamic and positioning the brand among the target audience, as well as delivering an important sustainability message. .
More than 500,000 minutes of total engagement were recorded during the campaign month. Hyper-casual video games, customized specifically for Croydon Prizes such as gaming mice, headphones, gaming keyboards, video game consoles, gaming chairs and smartphones are also distributed to encourage participation.
Get the public engaged with the campaign Create a deeper and emotional bond with Croydon Gamer, It has become the best way to invite parents and children to get closer to the gaming universe, play and have fun with Croydon.
Source: Exame
I am Bret Jackson, a professional journalist and author for Gadget Onus, where I specialize in writing about the gaming industry. With over 6 years of experience in my field, I have built up an extensive portfolio that ranges from reviews to interviews with top figures within the industry. My work has been featured on various news sites, providing readers with insightful analysis regarding the current state of gaming culture.
