The 2023 season has additional meaning for the Spanish football tournament, as the First Division will have a new sponsor and change the name of the competition.
According to Marca EA Sports, they would have a five-season, €30 million annual deal, in addition to the existing 30 million as sponsors.
It is anticipated that the tournament will be named as follows: ‘LaLiga EA Sports FC’ will apply to the Premier and Second Divisions, as well as the youth tournament LaLiga Promises, although not definitively; and the eLaLiga for eSports.
Next year will be key for EA as well, as the FIFA franchise will rename it to EA Sports FC.
“Our innovative new partnership with LaLiga amplifies that passion and strengthens the position of both organizations at the heart of football culture,” said David Jackson, Vice President of Brand at EA Sports FC.
He added that this partnership will be key to delivering great experiences to fans with in-game innovations. interactive entertainment and initiatives.
More details about the EA Sports FC partnership and products are expected to be announced soon.
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Source: Exame
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