PS5 sales are growing exponentially after stock issues are resolved.

At the time of its release, PS5 Along the way, he encountered many obstacles. For the first time in history, Sony’s next-gen console saw the light of day during the pandemic, arguably the biggest challenge in the platform’s history.

In the first two years, it was quite difficult to find PS5 in most countries of the world. Those who managed to get it were because they got very lucky on the stock waves, or because they decided to break up a portfolio of unscrupulous resellers.

However, fortunately for all consumers, the situation has changed a lot since then. By the end of 2022 Sony managed to meet the huge demand for the PS5. All thanks to the fact that the problems with the lack of components have been resolved.

The above, of course, led to PS5 sales they shoot exponentially all over the world. In February, 400% more devices were sold in Europe compared to the same month of the previous year.. In Japan, the percentage rose to 450% and in the United Kingdom it was 316%. Regardless of the region, the numbers are impressive.

In fact, Sony believes that the first quarter of 2023 will be one of the most successful in the history of their video game division. Except, they expect PS5 marketing to be successful throughout the year.

Price hike didn’t hurt PS5

The report makes two things clear. First, that Component shortages are really hurting Sony’s business goals. These numbers we see today, when there was no health crisis, would have been presented from the first year of PS5 availability. However, Sony failed to produce the devices that the market demanded.

Secondly, it is obvious that consumers cared little or nothing about PS price hikes5. Recall that in August last year, Sony raised the cost of its console in Europe, Africa, Asia, Latin America and Canada. According to the Japanese, this decision was made due to global “difficult economic conditions.”

It was logical to assume that this movement will force consumers to turn their eyes towards the opposite platform (Xbox), but this did not happen. PS5 sales didn’t stop growing despite the price increase, indicating that gamers, after waiting so long for receipts, were willing to pay a little more to have a PS5 at home.

Last January Jim Ryan, head of Sony Interactive Entertainment, thanked the community for their patience. Knowing, of course, that they are already capable of meeting the worldwide demand for the PS5: “For anyone who wants a PS5, it will now be much easier to find it in retail stores around the world. We appreciate the support and patience of the PlayStation community as we cope with unprecedented demand amid the global challenges of the past two years.”

Another factor that helped boost sales, aside from promotions, is that Sony hasn’t disappointed when it comes to exclusive game releases. Only during 2022 we were able to enjoy Gran Turismo 7, Forbidden horizon west And God of War Ragnarok. Also, this year they started on the right foot with the release of the PlayStation VR2.