iPhone 13 stays strong as global smartphone demand falls
iPhone
Despite the decline in the mobile market, the iPhone 13 maintains its increasing market share.
A few days ago, we said that the Mac market is growing despite the general declines. Tech markets were able to take advantage of global lockdowns selling products deemed essential for work or school, including cell phones, which have become an essential tool for everyone.
It seems that Apple has successfully placed its latest mobile phones in a market where demand is constantly falling. This iPhone 13 remains strong and numbers are rising slightlycompared to its competition.
iPhone 13 grows despite the decline in the smartphone market
Canalys has released data showing the decline in the overall mobile market. This agency mentioned that Global sales of smartphones fell 11%explained as follows due to adverse market conditions:
Markets have seen an increase in COVID-19 cases due to the Omicron variant, although minimal hospitalizations and high vaccination rates have helped normalize activities. Suppliers face great uncertainty due to the war between Russia and Ukraine, the ongoing Chinese quarantines and the threat of inflation.
iPhone 13 maintains good sales despite mobile market decline
Despite everything, The iPhone 13 is one of the few phones to have green numbers in terms of sales.Something that makes Apple the second Smartphone provider in the world With 18% of the market, behind only Samsung, which currently owns a 24% stake. The list is rounded off by Xiaomi and OPPO with a 13% share in both cases.
In other words, the iPhone has managed to maintain and increase its share in high-end markets, Although it is not exactly stated which version of the family they prefer the most. consumers.
But Canalys revealed a very interesting fact: iPhone SE 3 managed to enter the mid-range market. Although there were reports that spoke of weak sales of the iPhone SE 3, this agency denied them, stating that the SE 3 is the protagonist of this surge in the Apple market.
As the iPhone 13 series continues to capture consumer demand, the new iPhone SE, released in March, is becoming a key mid-range audio driver for Apple. It an updated chipset and better battery performance at a similar price point to its predecessor, and adds the 5G connectivity that carrier channels demand.
According to Canalys analysts, 5G and the new processor are some of the reasons to buy the iPhone SE 3. Apple is starting to take too much market share with more customers: middle class.
Source: i Padizate
