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Terminating shared accounts can be very expensive for Netflix

Terminating shared accounts can be very expensive for Netflix

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Yesterday it was announced: Netflix lost 200,000 users in the first three months of 2022. and despite the fact that for many it continues to be the main platform, things are not going well.

There are several reasons for this loss, including strong competition from other companies, the inability to expand in some territories due to technological restrictions, the war between Ukraine and Russia, and account sharing.

And that’s what last month, Netflix launched a trial program in Chile, Costa Rica and Peru that required subscribers to pay extra to share accounts with their friends and family.

However, this week, during a conference on the results and seeing how negative they were, Netflix has mentioned its plans to crack down on password sharing in response to stagnant growth and loss of subscribers.

We don’t know where this new play came from, but It looks like it will be expensive. Probably all of us who have access to a streaming platform share our passwords with others, and they lend us theirs. If Netflix prevents you from doing this, we fear that the number of subscribers will decrease again.

Not only do we share passwords, but we also share the accounts we pay between several to adjust prices a bit since we have more than just Netflix. Many of us also have a monthly payment for HBO Max or Disney+, which aren’t exactly cheap.

If you’re looking for short-term solutions, we understand that punishing password sharing might seem like a reasonable option. But would it really be so? we all don’t know.

Knowing all this, it’s more than clear that Netflix is ​​no longer the king of streaming that it was, and the market landscape is rapidly changing, more in favor of other platforms that have been swimming against the tide to catch up. with this giant and it seems that they got it.

Source: Computer Hoy

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