Netflix and Spotify are streaming champions in Brazil

Spotify and Netflix are the most accessed streaming services in Brazil in the audio and video categories, respectively. That’s what revealed a survey conducted by internet analytics company Comscore and released this Monday (29).

Accumulates the most popular audio platform among Brazilians, according to report Average 13 hours and 26 minutes of listening time per user per month. The data refer to the period between February 2022 and February 2023.

The survey also shows that the “Music” entertainment category has reached 77 million unique users, of which 54 million are on mobile devices alone. Mobile phones and tablets also recorded the highest consumption of music tracks at 33.4 billion minutes versus 22.1 billion on desktop computers.

Other music apps popular with mobile device owners in the country are Google Play Music, Deezer, Shazam, Motorola FM, Amazon Music, and Sua Música. These audio platforms were also among the most accessed after Spotify in February.

Netflix lead among complaints

As for video streaming, Netflix became the leading player in accesses in the same period. Adding views on mobile and desktop devices, the platform reached an average of 50 million unique visitors per month, as seen in the report.

It surpassed Globoplay with 18.1 million unique users and Amazon Prime Video with 14.6 million unique users. like the house of hits Wandinha, stranger things This climax blindersThe 1st ranked company accumulated a total of 304.6 minutes per visitor, 111.4 minutes in second place and 46.2 minutes in third place.

Another prominent note reached by the company is 350 million monthly video views. It is worth remembering that in Brazil the platform has been heavily criticized for causing too many complaints due to the password sharing fee.

The same measure resulted in the loss of 1 million subscribers in Spain in the first quarter of this year, and considering user complaints, it could also cause Netflix popularity to decline here in the future.

User interactions and profiles

Comscore’s research also uncovered streaming platforms that support interactions on social networks. in the category of videos, Netflix dominates with 85 million interactions in 2023, But in audio, Spotify was behind Sua Música, a free service focused on northeastern artists with 1.8 million..

Another piece of data revealed by the survey concerns the profile of video streaming users in Brazil. Netflix is ​​the leader in class AB and Prime Video has the most subscribers in classes C and DE.