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The Russian provider of IT services and cloud services, beeline cloud, completed a large-scale rebranding, as part of which the task of separating a sub-brand in the cloud was implemented.
The current transformation is driven by a number of factors that show that beeline cloud has accumulated solid experience in cloud computing, information security and big data. The changes that have taken place open up new opportunities for further development and strengthen beeline cloud’s positions in the cloud services market.
An important step towards strengthening the company was the merger under the cloud brand beeline and another market player – the cloud provider DataFort, which has been part of the cloud business of Beeline since December 2021. Now the combined technical team from a single cloud provider provides an even higher level of service delivery and technical support.
The new positioning has become an integral part of the beeline cloud rebranding. Presenting itself as a secure cloud provider, the company places special emphasis on security, which is dictated by many years of experience in implementing projects in this direction.
beeline cloud aims to create a perception of itself as a safe and secure cloud provider, as information security is one of the top priorities in cloud platform development. The theme of security can also be seen in the new visual style, which connects technology through a prism with art.
Among other things, beeline cloud decided to build a special emotional connection with customers. For this, a creative visual concept was developed: “we save the most valuable”.
The final stage of the rebranding was the launch of a new corporate website. It is presented in a laconic and at the same time technological style of ASCII graphics.coding table. Special attention was paid to the development of digital avatars of real company experts, who are behind the creation of cloud products.
The rebranding project was implemented by the CreativePeople agency, which specializes in creating creative concepts, branding, graphic and interactive design, as well as supporting and promoting companies in the digital environment.
Yulia Gusarova, Marketing Director, Beeline Cloud
We were faced with the task of increasing the recognition of the cloud provider beeline cloud with brand attributes characteristic of a major player. We decided to build an emotional connection with clients through meanings and visual presentations that evoke audience response, trust, and location.
The idea that we have laid the foundation for the new beeline cloud concept deserves special attention. It is designed to focus on the company’s special attitude towards reliability, safety and security issues. After all, it is modern cloud solutions that allow you to launch unique projects, leaving a digital trail of modernity.
The link to the video is here.
Author:
Irina Pecherskaya
Source: RB
I am a professional journalist and content creator with extensive experience writing for news websites. I currently work as an author at Gadget Onus, where I specialize in covering hot news topics. My written pieces have been published on some of the biggest media outlets around the world, including The Guardian and BBC News.
