Its CEO, Oleg Paroev, said that the Vkusno-i Tochka fast food restaurant chain has started testing delivery from its own app in parts of Russia.
The manager noted that the new option will allow you to take advantage of all the benefits of the application, namely, get loyalty points and write them in the future to pay for delivery, as well as receive personalized offers.
The test is carried out in the Moscow region and some cities in the regions. Paroev noted that by the end of the year, it is planned to launch its own delivery in all regions where McDonald’s delivery operates. The CEO agreed that it is possible to restore geography with the help of partners – Yandex Food and Delivery Club. Broniboy has become an additional partner in several regional markets.
Also, Paroev said that by the end of the year, the functionality of the application will be completed for delivery.
Source: Ferra
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